UsamaZafar

Strategy breakdowns from real accounts

Each breakdown walks through the scenario, the diagnosis, the fix, and the outcome, so you can see the exact methodology, not just a shiny number.

Meta · Strategy Breakdown

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lift in return on ad spend

How a struggling online store took its return on ad spend from 1.4 to above 2.6

The account had 23 live campaigns fighting each other for the same buyers. Consolidation, server side conversion tracking, and a real creative testing system turned it around.

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Google · Strategy Breakdown

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lower cost per new patient

How a dental clinic cut its cost per new patient from 190 dollars to under 95

The clinic was paying for clicks that could never become patients. A conversion tracking rebuild, a proper negative keyword program, and dedicated landing pages fixed it.

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Full Funnel · Strategy Breakdown

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lower cost per qualified opportunity

How a software company cut its cost per qualified opportunity by 60 percent

Cost per lead actually went up. Cost per real sales opportunity fell off a cliff. This is the case study that explains why chasing cheap leads quietly kills growth.

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