Your Ads Aren't Broken. Your Funnel Is.
I help small businesses and enterprise brands turn Facebook and Google ad spend into predictable revenue with full funnel systems, not guesswork.
Free 30 minute call · Written action plan you keep · No obligation
20 to 40%
of ad spend is wasted in the average account I audit
“You spend more every month, but your return on ad spend keeps dropping.”
“Leads come in, but they never turn into paying customers.”
“You get reports full of numbers that nobody can actually explain to you.”
If any of these hit home, keep scrolling. This page was written for you.
I don't run ads. I build client acquisition systems.
Ads are one part of a machine. When the whole machine works, growth stops being a gamble. Here is the five step system behind every account I manage.
- 1
Audit
Find where the money leaks before touching a single ad.
- 2
Strategy
Build the plan: offer, audience, message, and measurement.
- 3
Launch
Rebuild campaigns on a clean structure with real tracking.
- 4
Optimize
Weekly testing and pruning based on data, not opinions.
- 5
Scale
Push budget only into what is proven to bring revenue back.
The system starts with step one, and step one is free.
Strategy Breakdowns
Real accounts. Real numbers. The exact methodology.
Meta · Strategy Breakdown
0%
lift in return on ad spend
How a struggling online store took its return on ad spend from 1.4 to above 2.6
See the Full Breakdown →Google · Strategy Breakdown
0%
lower cost per new patient
How a dental clinic cut its cost per new patient from 190 dollars to under 95
See the Full Breakdown →Full Funnel · Strategy Breakdown
0%
lower cost per qualified opportunity
How a software company cut its cost per qualified opportunity by 60 percent
See the Full Breakdown →Want to know what these numbers would look like in your account?
Free 30 minute call · Written action plan you keep · No obligation
Systems, not guesswork. That is the whole philosophy.
I'm Usama Zafar. I've spent the last seven years inside Facebook and Google ad accounts, from local clinics spending a few thousand a month to enterprise brands spending that every few hours.
Early on I noticed the same pattern everywhere. Accounts rarely fail because of bad ads. They fail because of broken tracking, messy structure, weak offers, and landing pages that ask visitors to do the selling themselves.
So I stopped selling ad management and started building complete acquisition systems. The ads, the tracking, the pages, and the follow up, working as one machine. That shift is the reason behind every case study on this site.
- years running paid traffic
- 0+
- accounts audited and rebuilt
- 0+
- of client ad spend managed
- 8 figures
years running paid traffic
accounts audited and rebuilt
of client ad spend managed
Certified across Meta and Google ad platforms. Read the full story
How the free audit works
No pitch marathon. No pressure. Three steps, and you walk away knowing exactly where your money is leaking.
Book your slot
Pick a time that works. Booking takes about two minutes and you answer three short questions so I can prepare.
I dig into your account and funnel
Before we ever speak, I review your campaigns, tracking, and landing pages and note every leak I find.
We talk for 30 minutes, you keep the plan
I walk you through what I found and exactly what I would fix first. You get the written action plan either way.
Even if we never work together, you leave with a written plan.
Free 30 minute call · Written action plan you keep · No obligation
Common questions
Yes, and honestly you are in a good position. We get to build the account correctly from day one instead of untangling years of bad structure. The audit call becomes a planning call: what to sell, to whom, on which platform, and with what budget.
Still on the fence? Grab the free 12 point ads checklist and start with the fixes you can make today.
Every day of unoptimized ads is money you don't get back.
The audit is free, the plan is yours to keep, and the call takes 30 minutes. The only thing you risk by waiting is next month's budget.
Free 30 minute call · Written action plan you keep · No obligation